Cadburygifts.com

Executive Summary:
Develop an interactive B2C gifting site (www.Cadburygift.com) for Cadbury India. It is an exclusive service that will enable people across the world, to deliver gifts to their loved ones in India. Several interactive community-building features have been incorporated in the site to make online shopping a pleasant experience.

Client background
Cadbury India a subsidiary of Cadbury Schweppes is the market leader in the Indian chocolate and malted health drink category with strong brands like Dairy Milk, Five Star, Perk, Gems and Bournvita etc. Cadbury Schweppes is one of the leading global companies in beverages and confectionery businesses with operations in over 190 countries.

Realizing the growing potential of online sale of chocolates and similar products in India, Cadbury approached Innasite to devise an end-to-end e-business strategy to tap this medium.

Introduction
Cadbury India asked Innasite to carry out a strategic consulting report to define the functional requirements of the proposed gifting site. An exhaustive 6 -week study was carried out by two web consultants to define the client requirements and evolve a strategy for a gifting site. The scope involved identifying - trend of B2C transactions in India, content strategy, study of competition across important parameters, business plan, CRM tools, marketing strategy and target segment. The study also identified - various gifting items, logistics partner, payment gateway and security related issues.

The observations of the initial study resulted in some interesting revelations such as the importance of NRI's as a target audience.

The scope of study was further expanded to include a dipstick among competitors, tying up with vendors and the other partners. Later, phase wise development process was launched from our software development center in Chennai.

Functional summary:
Cadburygift.com is a B2C initiative from Cadbury India for their primary objective of leveraging the power of the Internet to

• Gift chocolates, online to Indians from anyplace in the world.
  
• Build an online community of people.
  
• Develop this initiative further to address the growing presence of Corporate Websites gifting.