Key features

Address book
Using this feature a registered user can save the name, mailing address, email id of family members, friends and associates to his personal Cadbury gift address book.

So, when he has to send them a gift he doesn't have to remember the details.He can just access the information from his address book! The Address book feature will also allow him to select a gift and send it to several recipients with only a few clicks. It's a much faster and easier way of sending gifts to a special group of people.

Content management interface
Since gifting is occasion-based activity, auto content management tools will enable the home page to be oriented according to the activity. Also region wise content can be updated during the occasion. The complete information catalog is database driven. This will ensure that the information can be updated at any time without affecting the interface.

Recipe of the month
An on-line collaborative chocolate cookbook is being compiled.

Greeting cards can be e-mailed to friends and relatives based on themes or festivals. Content can be changed to suit the occasion. The visitor can choose the titles that best suit the occasion so every e-card advertises the Cadbury gifting site. The E-card icon is located right on the home page, making it easy for customers to utilize this free service.

Reminder service
In order to enable customers remember birthdays, anniversaries, festivals and other special occasions, a personalized reminder service has been developed which informs them, in advance as an alert - about their chosen important dates and occasions.

Payment Gateway
The site is tied up with with a reputed Indian payment gateway that accepts leading credit cards on-line from across the world.

Affiliate programme-tracking feature
Today there are more than 100 sites focused on gifting both to NRI's and the domestic population. Tie-up is being initiated with them so that any person who wants to gift/buy chocolates, the merchant/partner site will redirect him to the Cadbury site and the transaction will occur at the backend. Suitable commission will be passed to them every quarter on the basis of their turnover.

Downloads
The highly popular advertising postures of Cadbury Dairy Milk; Perk etc can be downloaded as wallpapers and screensavers.

Shopping cart
The shopping cart framework has been designed using COM, and the products can be modified on a regular basis using auto content management tools.

Security
This site uses strict security measures to protect sensitive information and is tied up with Verisign, a US based Net Authentication Agency. This site uses VeriSign 128-bit SSL Encryption. SSL (Standard Socket Layer) technology encrypts the data making it inaccessible to third parties.

Order tracking
The customers of cadburygift.com can get precise and proactive information about delivery status of their orders. This facility is available 24 hours a day from anywhere in the world.

Technical summary
The site has been built using the Innasite commerce engine. The business logic set collectively under "Innasite Commerce" was built using Microsoft COM Technologies and will provide for integration with other system networks such as suppliers and logistics providers. The InnasiteCommerce engine is completely reusable and customizable. The InnasiteCommerce engine basically consists of three layers, namely, the Infrastructure layer, Service layer and Data layer.

Greeting cards
Greeting cards can be e-mailed to friends and relatives based on themes or festivals. Content can be changed to suit the occasion. The visitor can choose the titles that best suit the occasion so every e-card advertises the Cadbury gifting site. The E-card icon is located right on the home page, making it easy for customers to utilize this free service.

Gift Finder
Finding a great gift can be a tough thing to do. A gift search tool has been developed that selects a perfect gift based on the various choices and occasions.

360 pic of chocolates
The different Cadbury chocolates are streamed as a visual presentation

Technical Snapshot
Operating System : Windows NT,
Middleware Scripting : ASP & VB script
Business Logic encapsulation ADO & Stored Procedures & BLOB Database SQL 7.0
Design : HTML, DHTML, Java script.