objectCube - Near Video on Demand (nVOD)

A new and revolutionary service offered by objectCube (headquartered in Irvine, California), utilizes off-peak Internet bandwidth to deliver extremely high quality digital video directly to the consumer for as little as $0.50 per movie. At the same time, video producers can securely track and manage copyrighted content without relying on middle-men such as cable providers, video rental stores, or satellite distributors.

This service takes advantage of unused or low-demand bandwidth during offpeak times to push very high-quality video onto a user’s computer or a custom TV set top box before a scheduled time requested by the viewer. Using intelligent networking software and some very smart networking algorithms, objectCube achieves maximum bandwidth utilization while minimizing costs. Because the entire video is downloaded in advance, it is not possible for network slowdowns or outages to degrade the viewers’ experience. Also, since the content provider (with assistance from objectCube’s management software) assigns digital rights management, it is not possible for the viewer to redistribute or copy the content.

By providing a solution that is more convenient and secure than video rental stores and much more scalable and higher quality than current streaming technologies, objectCube provides the ideal delivery medium for video providers. If a user wants to watch a movie, they will make a request in advance using a web-based interface. The movie will be pushed to a client's PC or TV set top box from one or more of our servers during off-peak times. On average, a quality one-hour long movie can be sent to a user in about 3 hours using a DSL or Cable modem connection.

The complete service is offered in an application service provider (ASP) model with objectCube hosting and distributing the content. By using the service, customers can concentrate on creating content and not worry about setting up an infrastructure to sell and distribute content.

Innasite supported objectCube closely in developing the intelligent networking software and the networking algorithms and implementing the Digital Rights Management.

Technology Used

The application is built on Windows 2000 server running JRUN on IIS. The application consists of three modules - Hosting module, ASP module and User Module. The Hosting and User modules have been developed using Java, JSP, Servlets and Java Beans, The application strictly adheres to Model-View-Controller architecture where JSP’s acts as view, Servlets as controllers and Model or the business logic is done using Java Beans. The Digital Rights management sub-module is part of ASP module and has been developed using Microsoft technologies like ASP, Windows Digital Rights Manager7. Authentication Plug-in for Streaming of the media files is being developed using C# and Windows Media Service 9 Series on .NET Enterprise Server RC1 (OS in beta).