Hometrade.com

Executive Summary:
Hometrade.com, a B2C finance content aggregation portal required innovative content management tools to help it's functional experts manage the huge quantity of dynamic content on its site. Innasite's Workbench- a simple, intuitive integrated Web based content management tool helps Home Trade handle content throughout its life cycle, manage information in every imaginable form and enables various users to modify content with appropriate levels of control.

The Indian financial services industry has undergone a sea of change since the early 1990s. During these years, an array of financial products have flooded the Indian market. From bonds to mutual funds and credit cards to consumer loans, the Indian consumer never had it so good. Of course, faced with such a wide choice, the consumer now needs help in finding the products and services that are best suited to his or her unique needs. Home Trade addresses all these needs under one roof.

Every aspect of Home Trade is designed to fit customer needs. Home Trade news gives you the most up to date business and financial news from around the world. Everything about Hometrade has been created to deliver a world-class service experience for anyone interested in getting more... from money and from life

Client Background:
Hometrade.com, a B2C finance portal, features news, financial services (insurance, banking, real estate, credit cards), data and research (economy, industry and companies), markets (stocks, forex, commodities), investments (new issues, mutual funds, tax saving schemes, fixed income), loans (auto, housing, consumer and educational) & special sections on lifestyle, NRI's, women, wealth and more as well as providing online securities trading features.

Innasite as one of the Technology Partner enabled HomeTrade put forth such huge content Aggregation portal .

Hometrade has financial backing worldwide, through a consortium of mainly NRI investors as well as institutions. At the core is Euro Discover Technology Ventures of Mauritius, a multinational venture capital organization with investments in various technology businesses globally, including Ways India Ltd. Besides the vastly experienced management team it has 100 plus strategic partners - among them, Reuters, Dow Jones, CNBC, CMIE, Credence, Arthur Andersen, PricewaterhouseCoopers, Compaq to name a few.