Netffiliate - Affiliate marketing models

Netffiliate is offered in two flavours - as an off-the-shelf product and as an ASP based service. The installation in the case of the product version of Netffiliate is simple, intuitiveand menu driven. Netffiliate allows merchants to automate and manage a successful web-based affiliate program. It is a flexible and powerful system with upto five-tiered affiliate program, automated affiliate management system, multiple affiliate categories, automation features, product specific marketing features.

Features include:

Flexible commission structure -Commission structure and business rules to administer the commissions are parametrized. The rewardable measurable event can be one or all of pay per lead, pay per click, pay per sale. The commission structures can be set on a global level or customized on an individual basis.

Tracking and Fraud Control- Tracking customer revisits to the merchants website. Tracking the customer activities and relating it to rewards for the affiliate.

Marketing Tools-The current version of the application allows banners, text links, pop up window and exit windows for promotions. These tools can be linked to any page of the merchant website. Rotation of banners is also offered for fresh content and scientific click through tracking.

Merchant Center and Affiliate Center -The administration process is through a browser-based interface with secured access. different levels of access control can be created for different profiles.

Reports -Real time reporting with performance evaluation and detailed logs.

Accounts - Payment calculation on tier basis for direct sale and repeat sale. Data Export for integration wit the popular accounting software packages is enabled.

Technology Used :
The application is build using COM for middleware business logic with scripting and presentation logic built using ASP on Windows2K and SQL Server 2000 as the backend database.