Royal Enfield

Royal Enfield is a motor-cycle manufacturer with a rich history and tradition. In an era, where the fuel-efficient 100 ccs are all the rage - it still focuses on its famous 350 cc Bullet bikes. It has a niche base of fiercely loyal customers across the world.

The website attempts to bring these customers together in a closed-knit community to share their pride and experiences. High degree of interactivity and creative design mesh together to give a unique look and feel to this website.

Content management tools:
An interface to update the latest contnet and a medium to publish and promote new lines of Enfield bikes..

Interactive tools:
Feedback forms,export documentation for overseas delivery, latest pricing etc.

360 degrees showcase:
A three dimensional view of its products with Video Player kind of controls (play, pause, zoom).

Community Features:
Bullet Club, personalized pages, share ride experience, get latest updates etc.

Technology:
The application is based on the Microsoft Solutions Framework with Windows 2000 Server and SQL Server 2000 as the database. Scripting is done through Active Server Pages (ASP). Embedded Macromedia Flash in HTML pages improves the experience without increasing the page weight.